Price leverage and consumer acceptance under the background of the "New Plastic Restriction Order"
DOI:
https://doi.org/10.65514/nx46v816Keywords:
Plastic restriction order, Price leverage, Perceived fairness, Consumer acceptanceAbstract
To strengthen the control of plastic pollution and maintain ecological balance, in early 2020, the National Development and Reform Commission and the Ministry of Ecology and Environment issued the "Opinions on Further Strengthening Plastic Pollution Control", commonly known as the "new plastic restriction order." Against this background, there is a contradiction between consumers and the plastic bag charging system，which is one of the core measures of the new "plastic restriction order".This study adopts the scenario questionnaire survey method to conduct a questionnaire survey on 312 respondents and uses variance analysis to conduct hypothesis testing. Results indicate that the price level of plastic bags has a significant negative impact on consumers' public perception. Specifically, the perception of fairness in the CNY 2 price group is significantly lower than that of the CNY 0.5 price group. In contrast, no significant difference in fairness perception was found between the CNY 1 and CNY 0.5 price groups. The study shows that the price level of plastic bags will affect consumers’ perception of fairness, which provides a reference for policy promotion.
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